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Information can be added, deleted, moved or made bigger in a couple of clicks. Studio allows brand owners and designers to easily review and amend their designs. The design can even be rotated 360 degrees so that every angle can be carefully scrutinised to maximise shelf shout and ensure regulatory compliance. It allows numerous changes, small or large, to be made throughout the design process, while 3D views with the true design data are continuously in view.
#ESKO STUDIO STORE VISUALIZER SOFTWARE#
This tailor-made, process-specific software creates highly visual 3D virtual mockups from a 2D design. Do you increase the size of the packaging and in turn the cost to manufacturer as a result of the use of more raw materials? Do you generate additional versions of that product, creating brand consistency issues and impacting the number of deliveries required? More pressingly, how do you decide which is the most efficient and cost-effective choice? The quick and easy answer is to use Esko Studio toolkits. When making changes, the impact on packaging design could be momentous. In addition to direct cost implications, such action could damage the brand’s image and the customer loyalty it has worked so hard to establish. Failure to do so could result in prosecution, consumer damage claims and product recalls. It is up to the brand owners to comply with all regulations in order to give the consumer appropriate access to information as they are making buying decisions. Particular challenges are presented by the introduction of new EU regulations and best practices for packaging. In their search for help and support, they are turning to their packaging suppliers to manage this process. This increased performance requirement means brand managers are being constantly challenged to strive for efficiency in an increasingly diverse, global and heavily outsourced packaging process. Good, creative packaging seduces and inspires, while providing consumers with relevant, sometimes critically important details about the product. By Chris Stowe, product manager 3D solutions at Esko. It has become the preferred channel to convey the brand promise to the consumer. Today it is about more than just protecting the product. The role of packaging has greatly transformed in recent years.